SENIOR UX & SERVICE DESIGNER

Complex work deserves clear software.

Modernizing dashboards and enterprise tools across fintech, insurance, and industrial software. Twelve years turning dense, high-stakes interfaces into experiences people trust.

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My Process

Most design problems aren't what they look like on the surface. Before I touch a wireframe, I spend time finding the real problem, then framing it so the team can build against it. From there I shape solutions that hold up against infrastructure constraints, edge cases, and stakeholders with strong opinions. The work also has to make sense to people who weren't in the room, so I design for the pitch.

Most design problems aren't what they look like on the surface. Before I touch a wireframe, I spend time finding the real problem, then framing it so the team can build against it. From there I shape solutions that hold up against infrastructure constraints, edge cases, and stakeholders with strong opinions. The work also has to make sense to people who weren't in the room, so I design for the pitch.

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Understanding the problem

  • Stakeholder Discovery: Run interviews and working sessions to surface business goals, constraints, and success metrics, translating ambiguous asks into a clearly framed problem space.
  • Mixed-Methods User Research: Plan and run interviews, surveys, behavioral analytics, and usability studies so decisions are grounded in real evidence.
  • AI-Accelerated Synthesis: Use GenAI tools to speed up transcript analysis, theme clustering, and pattern recognition, keeping human judgment on what the findings mean.
  • Competitive and Heuristic Audits: Pull patterns and gaps from competitor products and existing flows to identify where the real opportunity lives.

Skills

Good enterprise design requires a wide toolkit: the ability to diagnose a problem, frame a solution, design the system, and get the right people aligned around it. These are the areas where I consistently deliver.

Good enterprise design requires a wide toolkit: the ability to diagnose a problem, frame a solution, design the system, and get the right people aligned around it. These are the areas where I consistently deliver.

User Research

User
Research

User and stakeholder interviews, contextual inquiry, surveys, and usability and tree testing, synthesized into personas and journey maps.

User and stakeholder interviews, contextual inquiry, surveys, and usability and tree testing, synthesized into personas and journey maps.

Data-Driven UX

Data-Driven
UX

Google Analytics funnels, event tracking, and Voice of the Customer feedback informing IA, flows, and calls to action with real numbers.

Google Analytics funnels, event tracking, and Voice of the Customer feedback informing IA, flows, and calls to action with real numbers.

Design & Prototyping

Design & Prototyping

Figma, Adobe, and Axure organized with Auto Layout, components, and tokens, prototyped fast and built responsive from phone to 4K.

Figma, Adobe, and Axure organized with Auto Layout, components, and tokens, prototyped fast and built responsive from phone to 4K.

AI Product Design

AI Product
Design

Human-in-the-loop flows, confidence-aware language, and guardrails for AI interfaces, backed by an MIT certification.

Human-in-the-loop flows, confidence-aware language, and guardrails for AI interfaces, backed by an MIT certification.

Front-End Development

Front-End Development

12+ years in HTML, CSS, and JavaScript, building alongside engineering in .NET, .NET MAUI, React, and Blazor, designing with the build in mind.

12+ years in HTML, CSS, and JavaScript, building alongside engineering in .NET, .NET MAUI, React, and Blazor, designing with the build in mind.

Collaboration & Delivery

Collaboration & Delivery

Aligning product, engineering, and business in co-design workshops, mentoring designers, and shipping through Jira and Confluence.

Aligning product, engineering, and business in co-design workshops, mentoring designers, and shipping through Jira and Confluence.

COPYRIGHT © 2026 | Paul Wentzell UX